Job Title:
Digital Analytics Consultant
Job Description
We're Concentrix. A new breed of tech company — Human-centered. Tech-powered. Intelligence-fueled.
We create game-changing solutions across the enterprise, that help brands grow across the world and into the future. We are trusted by clients across all major sectors, from up-and-coming success stories to iconic Fortune Global 500 brands in over 70 countries spanning 6 continents.
Our game-changers:
Challenge Conventions
Deliver outcomes unimagined
Create experiences that go beyond WOW
If this is you, we would love to discuss career opportunities with you.
In our Concentrix Catalyst team, you will work with the engine that powers the experience design and engineering capabilities at Concentrix. A leading global solutions company that reimagines everything CX through strategy, talent, and technology. We combine human-centered design, powerful data, and strong tech to accelerate CX transformation at scale. You will be surrounded by the best in the world providing market leading technology and insights to modernize and simplify the customer experience. Within our professional services team, you will deliver strategic consulting, design, advisory services, market research, and contact center analytics that deliver insights to improve outcomes and value for our clients. Hence achieving our vision.
Concentrix provides eligible employees with an opportunity to enroll in many benefit programs, generally including private medical plans, great compensation package, retirement savings plans, paid learning days, and flexible workplaces. Specific benefits plans will vary by country/region.
We're a remote-first company looking for the absolute best talent in the world. Experience the power of a game-changing career.
#LI-Onsite
The Consultant will leverage their understanding of core digital marketing activities, digital analytics systems, and data visualization tools to drive insights and help to tell a story from the data. The Consultant's efforts will help to support continuous improvements to the customer experience through large data-set analysis, BI visualization, measurement strategy, funnel abandonment analysis, analytics tracking strategy and other emerging practices. The Associate is proficient with common analytics systems, such as Google or Adobe Analytics, as well as data visualization systems, including Google Looker Studio, PowerBI, and Tableau. The role also requires basic understanding of tag management systems like Google Tag Manager and Data Warehouse. This role is highly collaborative and will interface with team members from across various disciplines and client verticals.
Responsibilities:
- Conduct analytics and channel assessments to understand current performance against benchmarks, uncover and quantify opportunities for digital experience improvement, and create audience intelligence.
- Create, recommend, and execute relevant measurement strategies and plans based on consumer centric business goals.
- Establish KPIs that demonstrate a connection to significant business impact and enterprise strategic initiatives.
- Provide prescriptive recommendations for performance improvement, based on available data, customer insights, and relevant best practices for acquisition and retention marketing.
- Interview stakeholders: review and build data, dashboards, reports, and research across digital experiences (including websites, portals, mobile apps, and other digital platforms)
- Participate in audience intelligence projects - creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
- Create and dissect dashboard reports/suites for various levels of review.
- Research and leverage data, analytics, and business intelligence to shape Digital Product strategies and goals.
- Contribute to personalization initiatives through research, ideas, strategies and methodology execution/plans while collaborating with other team members/departments.
- Audit data collection implementations based on our goals and best practices.
- Create solution design documents/tracking plans and collaborate with technical teams on data collection implementations.
Qualifications:
- Bachelor's degree
- 3+ years of experience in digital/web analytics.
- Ability to explain complex data, analyses, and findings
- Familiarity with analyzing data from systems like Google Analytics, Firebase, Adobe Analytics, Looker Studio, Power BI and other Digital Experience tools.
- Experience with the Google Marketing Suite and Adobe Marketing Cloud
Location:
ARE Dubai - Property# BCB2 515, Dubai CommerCity
Language Requirements:
Time Type:
Full time
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