Summary
Purpose of the Role
The Recruitment Marketing Lead supports and drives a unified regional recruitment marketing strategy across the CEE, consolidating fragmented country-level approaches. This role bridges Talent Acquisition, Marketing, and Digital Sourcing to improve attraction, strengthen Concentrix reputation, and drive consistent, data-based digital recruitment campaigns that meet multilingual and high-volume hiring needs.
Description
Key Responsibilities
Strategic & Operational framework
- Implement a regional recruitment marketing strategy aligned with TA priorities, hiring forecasts, and sourcing plans
- Consolidate country-specific approaches (GR, RO, BG, PL, CZ/SK) into one strategic framework
- Prioritize markets based on business demand (GR & RO → BG, PL → CZ/SK)
Digital Marketing & Campaign Management
- Oversee performance of all paid recruitment campaigns (Meta, Google, LinkedIn, TikTok etc.)
- Translate TA requirements into clear, targeted attraction plans
- Manages Digital Marketing - platforms & resources (e.g. Social Media, Career webpages)
Employer Brand & Reputation Management
- Support EVP localization and employer brand rollout
- Ensure alignment with global EB strategy and employer positioning
- Strengthen employer reputation across platforms (Glassdoor, job portals, local review sites)
- Monitor sentiment, identify risk areas, and coordinate improvement actions with PS/Comms/TA
- Partner with Comms teams to align brand voice, cultural messaging, and employee advocacy
Partnerships & Community engagement
- Build and manage partnerships with universities, EU student networks (Erasmus, ESN, AIESEC), cultural institutes, and youth organizations.
- Coordinate participation in career fairs and talent events
- Develop talent communities around multilingual and digital skills
Reporting & Insights
Ensure visibility into funnel performance at country and regional level
Provide insights to TA Leads and leadership on campaign effectiveness and recommended improvements
Maintain market insights and talent pool intelligence
