Summary
The Business Development Representative is responsible for marketing the company’s products and/or services with the intent of generating prospective customers. Identifies and qualifies leads in the sales cycle in order to support the sales team goals. Works under close supervision in accordance with specific and detailed instructions.
Description
- Generate and qualify high volume leads for sales opportunities; Achieve targets and activity metrics within assigned territory
- Initiate outbound telephone calls as follow up to marketing campaigns and inbound 'leads' (from website, events, webinars, etc.) to understand audience interest and further the sales discussion
- Answers questions from and provides knowledgeable product and services information to call recipients
- Gathers and records customer information, builds account plans for prospecting by researching and analyzing the prospective company in areas such as financials, employees, culture, and brand
- Follows up on initial sales contacts via telephone, email, or other correspondence
- Provides sales forecasts
- Represent the company at networking and marketing events
- Maintains records of contacts and accounts, responsible for maintaining good working relationships with prospects throughout the entire sales cycle
