Summary
The Content Specialist directs content and audience trends, develops content strategies, and creates content for a variety of businesses in digital media. The main goal is to achieve superior audience engagement and intimacy, website traffic and conversion by strategically exploiting all aspects of the social media marketing roadmap from the awareness to consideration and conversion stage.
Description
- Develops and manages a regional content strategy to position Concentrix in the local markets by following the social media funnel, from the awareness to the conversion stage
- Brings Employment Branding Campaigns to life through non-conventional & appealing content.
- Narrates creative stories to our audience that explain what is a #gamechanger life through meaningful content such as: webinars, podcasts, live shows, etc.
- Research content and consumer trends to ensure that content is relevant and appealing to the target audience.
- Manages #gamechanger ambassadors’ program to build a digital community of #gamechangers
- Leads User-Generated content strategies and engages with our internal community
- Creates content for a variety of platforms including blogs, websites, and social media.
- Meets with the creative, marketing, and design team to ideate and define content goals and pillars following our core values and EVP
- Manages content calendars and ensures that the content remains consistent across all platforms.
- Tracks consumer and content analytics and generates reports and presentations.
- Keeps up to date with content trends, consumer preferences, and advancements in technology
- Promotes our events, programs, services and tools through our social media platforms: Facebook, Instagram, LinkedIn and YouTube.
- Coordinates content production (video, images, etc.) with the marketing team and our internal design team.
